On 20 July 2021 the government published a consultation on its proposals for a new pro-competition regime for digital markets. The proposals are based on the recommendations set out in the Furman Review, the CMA’s final report of its market study into online platforms and advertising and the Digital Markets Taskforce report to government published in December 2020. The Furman review concluded that the existing competition tools are not designed to address the unique challenges of fast-moving digital markets issues associated with the strategic market position of a small number of key digital firms. Instead, the new pro-competition regime will aim to proactively shape the behaviour of digital firms with significant market power by making it clear how they are expected to behave. It
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