Introduction Following a comprehensive evaluation process which began in 2018, the EU Commission published on 9 July 2021 its long-awaited draft vertical agreement block exemption regulation (Draft VBER) and accompanying guidelines (Draft Guidelines). The current VBER and Guidelines, which date from 2010 [1], are widely considered to be a useful tool for self-assessment of vertical agreements. However, given the exponential growth of online sales and tectonic shifts in how consumers buy goods and services across the EU in the past decade, including the development of new players such as online marketplaces, the current regime is in dire need of an upgrade. This article explores the proposed new regime in depth and highlights where businesses will most likely need to adjust their
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The EU Commission publishes its long-awaited draft Vertical Agreement Block Exemption Regulation and accompanying Guidelines on Vertical Restraints
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