The UK Competition Authority publishes its final report on online platforms and digital marketing and calls for a new pro-competitive regulatory regime

On 1 July 2020, the UK’s Competition and Markets Authority (“CMA”) published its final report on its year-long market study into online platforms and the digital advertising market in the UK. The CMA found that existing competition law tools are not suitable for ensuring effective competition in the sector. It recommends the creation of a new regulatory regime to regulate major online platforms funded by digital advertising such as Google and Facebook. In its report