AdC accuses Portuguese advertisers and advertising agencies of limiting the normal functioning of the market* The AdC (Autoridade da Concorrência) accuses the Portuguese advertisers association APAN (Associação Portuguesa de Anunciantes) and the advertising agencies association APAP (Associação Portuguesa de Agências de Publicidade, Comunicação e Marketing) of restraining the free functioning of the market by setting a rule to prevent the participation of its associates in procurement tenders of advertisement services. This rule, included in a Guide for Good Practices on Advertising Procurement
The Portuguese Competition Authority accuses two advertising associations of restricting competition in the advertisement services market by setting rules to prevent the participation of its associates in tenders (APAN / APAP)
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