The EU Commission fines a company for restricting cross-border sales of merchandising products featuring their brand characters (Sanrio)

Antitrust: Commission fines Sanrio €6.2 million for restricting cross-border sales of merchandising products featuring Hello Kitty characters* The European Commission has fined Sanrio €6.2 million for banning traders from selling licensed merchandise to other countries within the EEA. This restriction concerned products featuring Hello Kitty or other characters owned by Sanrio. Commissioner Margrethe Vestager, in charge of competition policy, said:"Today's decision confirms that traders who sell licensed products cannot be prevented from selling products in a different country. This leads to less choice and potentially higher prices for consumers and is against EU antitrust rules. Consumers, whether they are buying a Hello Kitty mug or a Chococat toy, can now take full advantage of

Access to this article is restricted to subscribers

Already Subscribed? Sign-in

Access to this article is restricted to subscribers.

Read one article for free

Sign-up to read this article for free and discover our services.

 

PDF Version

Author

Quotation

European Commission, The EU Commission fines a company for restricting cross-border sales of merchandising products featuring their brand characters (Sanrio), 9 July 2019, e-Competitions Bulletin July 2019, Art. N° 91050

Visites 521

All issues

  • Latest News issue 
  • All News issues
  • Latest Special issue 
  • All Special issues