A Dutch court enjoins a leading company of the food sector from extending its preferred display marketing strategy in Dutch petrol stations (Mars)

On 29 July 2011, the ‘s-Hertogenbosch District Court issued an injunction against the confectionary company Mars ordering it to cease the further implementation of a marketing strategy relating to the preferred display of its products. In particular, this strategy consists of a programme of

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Authors

  • Van Bael & Bellis (Brussels)
  • Practising Law Institute (New York)

Quotation

Tim Kasten, Sean Gerlich, A Dutch court enjoins a leading company of the food sector from extending its preferred display marketing strategy in Dutch petrol stations (Mars), 29 July 2011, e-Competitions Bulletin July 2011, Art. N° 41080

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