The French Minister of Economy approves a concentration in the frozen baked dessert products industry after ruling out vertical and horizontal effects on competition (Vandemoortele)

Theophile, Didier; Moskvina, Natasha A.

Previous article The French Ministry of Economy clears a merger of companies providing information on horse racing to professionals and the general public, subject to the provision of essential racing data to third parties under transparent and non-discriminatory conditions (PMU / Serendipity / Geny Infos) Next article The EU Commission conditionally clears a merger in the market for advanced wound care products (Nordic Capital / ConvaTec)

15 Jul 2008

The French Minister of Economy approves a concentration in the frozen baked dessert products industry after ruling out vertical and horizontal effects on competition (Vandemoortele)

KEYWORDS

Reference

Minister of Economy, Industry and Labor,15 July 2008, Letter to the counsel of Vandemoortele regarding a concentration in the sector of frozen baked dessert products (bakery products, Viennese pastries and French pastries) (C2008-51) (“Lettre du ministre de l’économie, de l’industrie et de l’emploi du 15 juillet 2008, aux conseils de la société Vandemoortele, relative à une concentration dans le secteur des produits BVP (boulangerie, viennoiseries et pâtisseries))

Vandemoortele contemplated acquiring sole control of Panavi. The SPA contained non-competition and non-solicitation clauses, which the Minister considered necessary for acquiring the totality of Panavi's assets and know-how. The parties' activities overlap in (i) frozen baked dessert products (bakery products, Viennese pastries and French pastries) ("BVF") sold to professionals, which Panavi also sells to consumers, and (ii) ground transportation of merchandise under controlled temperature conditions. Vandemoortele is also active in (i) fats, oils, condiments and sauces sold to professionals and consumers and (ii) soy-based products sold to consumers. Market Definitions Product Markets The Minister left open the question of market definition of each market and sub-market listed

Access to this article is restricted to subscribers

Already Subscribed? Sign-in

Access to this article is restricted to subscribers.

Read one article for free

Sign-up to read this article for free and discover our services.

PDF Version

Authors

Didier Theophile
Darrois Villey Maillot Brochier (Paris)

France 23 contributions 88337 visits
Natasha A. Moskvina
Moskvina Law

United States 7 contributions 24744 visits

Quotation

Didier Theophile, Natasha A. Moskvina, The French Minister of Economy approves a concentration in the frozen baked dessert products industry after ruling out vertical and horizontal effects on competition (Vandemoortele), 15 July 2008, e-Competitions July 2008, Art. N° 22379

Visites 2065