The French Minister of Economy approves a concentration in the frozen baked dessert products industry after ruling out vertical and horizontal effects on competition (Vandemoortele)

Vandemoortele contemplated acquiring sole control of Panavi. The SPA contained non-competition and non-solicitation clauses, which the Minister considered necessary for acquiring the totality of Panavi's assets and know-how. The parties' activities overlap in (i) frozen baked dessert products (bakery products, Viennese pastries and French pastries) ("BVF") sold to professionals, which Panavi also sells to consumers, and (ii) ground transportation of merchandise under controlled temperature conditions. Vandemoortele is also active in (i) fats, oils, condiments and sauces sold to professionals and consumers and (ii) soy-based products sold to consumers. Market Definitions Product Markets The Minister left open the question of market definition of each market and sub-market listed

Access to this article is restricted to subscribers

Already Subscribed? Sign-in

Access to this article is restricted to subscribers.

Read one article for free

Sign-up to read this article for free and discover our services.

 

PDF Version

Authors

Quotation

Didier Theophile, Natasha A. Moskvina, The French Minister of Economy approves a concentration in the frozen baked dessert products industry after ruling out vertical and horizontal effects on competition (Vandemoortele), 15 July 2008, e-Competitions July 2008, Art. N° 22379

Visites 2065

All issues

  • Latest News issue 
  • All News issues
  • Latest Special issue 
  • All Special issues