The European Commission conditionally clears a merger in the consumer goods production (Procter & Gamble/Gillette)

"Procter & Gamble/Gillette: the role of economic analysis in Phase I cases"* In July 2005, the European Commission has approved, subject to conditions, the acquisition of Gillette by Procter & Gamble. The merger creates one of the world’s biggest consumer goods producers with a combined turnover of roughly € 50 billion. Although the companies are active in many markets, the Commission’s investigation showed that their activities overlap to a limited extent, mainly in the oral care sector. However, since the merger combines two leading global producers of branded consumer goods, the Commission examined carefully potential anticompetitive effects arising from the parties’ large combined products portfolio. The market investigation has, however, shown in this particular case that

Access to this article is restricted to subscribers

Already Subscribed? Sign-in

Access to this article is restricted to subscribers.

Read one article for free

Sign-up to read this article for free and discover our services.

 

PDF Version

Authors

Quotation

Christian Roques, Oliver Koch, Stefan Siebert, Kamila Kloc-Evison, Helena Larsson Haug, The European Commission conditionally clears a merger in the consumer goods production (Procter & Gamble/Gillette), 15 July 2005, e-Competitions Bulletin July 2005, Art. N° 37301

Visites 721

All issues

  • Latest News issue 
  • All News issues
  • Latest Special issue 
  • All Special issues