The case concerns the franchising activity carried out in Italy by McDonald's Development Italy LLC (hereinafter MCDI). MCDI - is a U.S. company, with registered office in Wilmington and branch office in Milan, member of the McDonald's Group (a U.S. company based in Oak Brook, Illinois). The McDonald's Group has developed and operates one of the world's leading chains of fast-food restaurants of US origin through franchising relationships (however sometimes, even if unusual, McDonald’s directly manages specific restaurants). Accordingly, in Italy, the chain's restaurants and retail outlets are managed by MCDI which, by virtue of a 'Master License
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