The French Competition Authority clears a merger by approving in advance remedies that ended competition issues in the market of fabrication and marketing of baking aids (Alsa / Dr. Oetker)

Confection and marketing of baking aids* The Autorité de la concurrence clears the acquisition of Alsa by Dr. Oetker (Ancel) by approving a commitment which addresses in advance competition issues (“fix-it-first” commitment), by granting a credible market player a license for the Ancel brand On 16 November 2018, the Dr. Oetker group notified the Autorité de la concurrence of its intention to take sole control of Alsa France (Alsa and Moench brands). Parties to the transaction Dr. Oetker is especially active in the market for fabrication and marketing of baking aids (flavoured sugars, baking powder, glazes, etc.), dessert mixes (baking mix and crème desserts) and gellants and gelling sugars for supermarkets and hypermarkets (hereafter « GMS »), under the Ancel and Dr. Oetker brands. Dr.

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French Competition Authority, The French Competition Authority clears a merger by approving in advance remedies that ended competition issues in the market of fabrication and marketing of baking aids (Alsa / Dr. Oetker), 29 January 2019, e-Competitions Bulletin January 2019, Art. N° 89063

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