The Dutch Authority for Consumers and Markets provides useful guidance for the future assessment of sustainability initiatives involving cooperation between firms (Chicken for tomorrow)

Valuing Sustainability? The ACM’s analysis of “Chicken for Tomorrow” under Art. 101(3)* On 26 January 2015, the Dutch competition authority announced its decision that industry-wide initiatives for the “Chicken for Tomorrow” in the Netherlands restrict competition. The ACM reached this conclusion on the basis of extensive economic research assessing the extent to which consumers value the benefits that the “Chicken for Tomorrow” would bring in terms of animal welfare and the environment. Although this particular initiative was not sufficiently valued by consumers to justify exemption under Article 101(3) and its Dutch equivalent, the ACM’s analysis provides useful guidance for the future assessment of sustainability initiatives involving cooperation between firms. The “Chicken for Tomorrow”

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Jan Peter van der Veer, The Dutch Authority for Consumers and Markets provides useful guidance for the future assessment of sustainability initiatives involving cooperation between firms (Chicken for tomorrow), 26 January 2015, e-Competitions January 2015, Art. N° 71837

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