The California Supreme Court applies the continuous accrual doctrine to actions under the unfair competition law finding that each overcharge shall give rise to a separate claim (Aryeh / Canon Business Solutions)

California Supreme Court Resolves Split Over Accrual Rules for Unfair Competition Claims* The California Supreme Court has offered hope to plaintiffs facing statute of limitations problems under California’s Unfair Competition Law, holding that special rules for calculating accrual dates for so-called “continuing wrongs” can, in some cases, apply to UCL claims. In Aryeh v. Canon Business Solutions, Inc., Cal. 4th (Jan. 24, 2013), the Supreme Court resolved a split among California’s Courts of Appeal. Some had held that the UCL’s four-year statute of limitations begins to run as soon as the last element giving rise to a claim occurs, and that common-law exceptions to that default rule, such as the continuous accrual doctrine, were categorically inapplicable to UCL claims. Others were