"Joint selling of Bundesliga media rights — first Commission decision pursuant to Article 9 of Regulation 1/2003"*Introduction On 19 January 2005 the Commission adopted the first commitment decision pursuant to Article 9 of Regulation 1/2003 [1]. In case COMP/C-2/37.214 — Joint selling of the media rights to the German Bundesligathe Commission declared the commitments on the German football league binding and ended the proceeding [2]. Media, sports and joint selling — previous EU competition policy The media and the sports sectors are closely related. Premium content, such as first division football, is a key driver for the roll-out of new and innovative media services in the EU. Joint selling, i.e. the pooling of media related club rights and marketing by a single entity, typically
The EU Commission adopts its first commitment decision pursuant to Article 9 of Regulation 1/2003 concerning joint selling of German football media rights (Bundesliga)
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