The German Data Protection Conference updates its privacy guidance through Unfair Competition Act

Spies, Axel

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18 Feb 2022

The German Data Protection Conference updates its privacy guidance through Unfair Competition Act

KEYWORDS

Reference

German Data Protection Conference, Guidance from regulators for the processing of personal data for direct marketing purposes under the General Data Protection Regulation (GDPR), Guidelines, 18 February 2022 (German)

The German Conference of DPAs (the DSK) has released new (legally non-binding) detailed Guidelines dated February 18, 2022 with respect to direct marketing in Germany. With the DSK as their forum, the federal and state data protection authorities in Germany have adopted the Guidelines jointly to summarize the key principles of the GDPR for direct marketing. The Guidelines are not legally binding. The DSK not only evaluated the GDPR rules, but also looked at Section 7 of the German Unfair Competition Act (UWG), which contains Germany-specific rules for when existing customers can be contacted for marketing

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Author

Axel Spies
Morgan Lewis (Washington)

United States 2 contributions 897 visits

Quotation

Axel Spies, The German Data Protection Conference updates its privacy guidance through Unfair Competition Act, 18 February 2022, e-Competitions February 2022, Art. N° 105761

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