The growing expectation of consumers towards manufacturers in offering environmental-friendly products and the impact of this expectation to commercial practises did not go unnoticed in Hungary either. At the end of 2020 the Hungarian Consumer Authority (“HCA”) assessed marketing and commercial practises related to ‘green’ and ‘eco-friendly’ claims and the phenomenon called greenwashing. As a result, the HCA issued a set of guidelines with useful prompts, examples and explanations businesses should consider in order to comply with Hungarian law. The document addresses compliance with national law, in particular, the Act on Unfair Commercial Practices against Consumers [1] and the Act on Competition [2] but does not include the EU regulatory landscape and so should be consulted with this
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The Hungarian Competition Authority issues a set of guidelines for marketing and commercial practices related to green and eco-friendly claims
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