The Danish Competition Authority accepts new commitments in relation to a joint sales agreement between football clubs in the best Danish league (The Association of Danish League Clubs)

On 26 February 2014 the Danish Competition Council (“DCC”) accepted revised commitments offered by the Association of Danish League Clubs (“ADLC”) regarding the joint sale of media rights to the premier Danish football leagues. The new commitments allow for a longer rights period (6 years), but also significantly minimises the risk that the most important rights are acquired by one single buyer. Background The ADLC is an employer’s and trade association that represents the football clubs in the Danish divisions, most notably the Superliga. The Superliga is the premier Danish football league, where 12 clubs play each other three times during one season (33 rounds of 6 matches). It is the club playing at home that owns the media rights to a particular match in the Superliga. However,

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Authors

  • Danish Competition and Consumer Authority (Copenhagen)
  • TDC Kabel TV (YouSee)

Quotation

Jacob Borum, Uffe Hebbelstrup Larsen, The Danish Competition Authority accepts new commitments in relation to a joint sales agreement between football clubs in the best Danish league (The Association of Danish League Clubs), 26 February 2014, e-Competitions February 2014, Art. N° 66177

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