Summary In a court decision following the launch of the new Free Mobile offer in 2012 in France, both Free Mobile and Bouygues Telecom were fined by the Paris Commercial court for disparagement. Facts Up to January 2012, the mobile phone sector in France was composed of three major actors, namely Orange, Bouygues Telecom and SFR. Free Mobile received a state license to operate and became the fourth operator. It launched its offer in January 2012. Its communication strategy was based on the differentiation with the other actors in this market, as well as on a low price offer. A few years before, Free had promised that it would divide the price by two. During the press conference he held on 10 January 2012, Free’s general
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The Paris Commercial Court fines two telecom operators for disparaging each other (Bouygues Telecom / Free Mobile)
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