The Chinese Competition Authorities impose hefty fines on two State-owned liquor distillers for resale price maintenance (Kweichow Maotai / Yibin Wuliangye)

On February 22, 2013, two Chinese provincial competition authorities served their respective enforcement orders upon two Chinese state-owned liquor distillers with formidable amounts of fines: one for Kuichow Maotai in the amount of RMB 247 million (USD 40 mil.) and the other for Wuliangye, RMB 202 million (USD 32 mil.), totally around USD 72 million [1]. The two liquor distillers punished are well-known “upscale” brands: Kweichow Moutai’s top product is priced at USD 300 and is nick-named China’s “national liquor”, a fame that came from the recommendation made by the legendary former Chinese Premier Enlai Zhou back in 1970s; Wuliangye is a bit less expensive, but still a first tier brand in this country. They are produced in the Guizhou Province and the Sichuan Province, respectively. Both

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  • University of International Business & Economics (Beijing)

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Richean Li, The Chinese Competition Authorities impose hefty fines on two State-owned liquor distillers for resale price maintenance (Kweichow Maotai / Yibin Wuliangye), 22 February 2013, e-Competitions February 2013, Art. N° 51456

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