On February 22, 2013, two Chinese provincial competition authorities served their respective enforcement orders upon two Chinese state-owned liquor distillers with formidable amounts of fines: one for Kuichow Maotai in the amount of RMB 247 million (USD 40 mil.) and the other for Wuliangye, RMB 202 million (USD 32 mil.), totally around USD 72 million [1]. The two liquor distillers punished are well-known “upscale” brands: Kweichow Moutai’s top product is priced at USD 300 and is nick-named China’s “national liquor”, a fame that came from the recommendation made by the legendary former Chinese Premier Enlai Zhou back in 1970s; Wuliangye is a bit less expensive, but still a first tier brand in this country. They are produced in the Guizhou Province and the Sichuan Province, respectively.

Access to this article is restricted to subscribers

Already Subscribed? Sign-in

Access to this article is restricted to subscribers.

Read one article for free

Sign-up to read this article for free and discover our services.