Microsoft/Yahoo! – the concept of a concentration* The Commission’s recent decision approving Microsoft’s acquisition of Yahoo!’s Search Business (including internet search and search advertising) contains an interesting application of the definition of a concentration under the Merger Regulation. In December 2009, Microsoft and Yahoo entered into a License Agreement and a Search and Advertising Services and Sales Agreement. Microsoft will acquire a 10 year exclusive license to Yahoo!’s core search technologies and will have the right to integrate these technologies into its own web search platform. In addition, Microsoft agreed to hire more than 400 Yahoo! employees. Yahoo! will exclusively use Microsoft’s search engines on Yahoo!’s sites, even though Yahoo! retains the right to design
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The EU Commission clears in phase I a merger in the internet search market while addressing the concept of concentration and conducting a detailed two-sided market analysis (Microsoft / Yahoo!)
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