The EU Commission clears merger in the internet search and search advertising services markets (Microsoft / Yahoo!)

"Economic background of the Microsoft/Yahoo! Case"*I. Introduction This paper offers an economic background for the analysis conducted by the Commission during the recent M.5727 Microsoft/Yahoo! transaction and complements the article ‘The Microsoft/Yahoo! Search business case' published in this issue of the Competition Policy Newsletter that describes more in details the Commission decision [1]. Search platforms are designed to search for information on the World Wide Web by providing the links to the information that the user is looking for in a fraction of the time that he would need in the absence of this tool. Search engines are a widespread tool among internet users. In the light of the importance and the resources allocated to search advertising [2], the economic literature

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Authors

  • DG COMP (Brussels)
  • European Commission (Brussels)

Quotation

Andrea Amelio, Dimitrios Magos, The EU Commission clears merger in the internet search and search advertising services markets (Microsoft / Yahoo!), 18 February 2010, e-Competitions February 2010, Art. N° 34853

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