The Hungarian Competition Council establishes that the advertisements of a tooth-paste producer are contrary to competition provisions (Colgate-Palmolive)

The Competition Council of the Hungarian Competition Authority (“GVH” - Gazdasági Versenyhivatal) established in its decision of 2 February 2006 that Colgate-Palmolive Magyarország Kft.`s conduct infringed the rules on the prohibition of unfair manipulation of consumer choice of the Hungarian Competition Act (“HCA”) [1] by alleging or suggesting in its advertisements that its Colgate Total toothpastes are more efficient than any other toothpastes. The Competition Council of the GVH imposed a fine of HUF 257 million (approx. EUR 1 028 thousand) on Colgate-Palmolive. Colgate-Palmolive

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Bálint Bassola, The Hungarian Competition Council establishes that the advertisements of a tooth-paste producer are contrary to competition provisions (Colgate-Palmolive), 2 February 2006, e-Competitions February 2006, Art. N° 477

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