The German Competition Authority clears a proposed purchase of up to 92 stores of a food retail sales division subject to conditions (Kaufland / Real)

Introduction In December 2020, The German Antitrust Authority has conditionally authorized the purchase of up to 92 stores of the food retail sales division of Real by Kaufland. The decision exemplifies how to correctly deal with economic idiosyncrasies of buyer power in merger analysis. The decision The German Antitrust Authority examined the competitive effects of the proposed merger on the affected sales and procurement markets in the retail industry by assessing the SIEC test in section 36 of the Act against Restraints of Competition (GWB). The first step in its analysis was to identify the relevant markets. On the sales markets, the authority divided regional retail markets on which numerous non-food items besides a comprehensive food range “in its typical composition” are

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  • University of Konstanz

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Sarah Legner, The German Competition Authority clears a proposed purchase of up to 92 stores of a food retail sales division subject to conditions (Kaufland / Real), 22 December 2020, e-Competitions December 2020, Art. N° 98951

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