The Canadian Competition Bureau announces that agencies and brands involved in influencer marketing have to comply with the Competition Act

INFLUENCER ADVERTISING: COMPETITION BUREAU INCREASES PRESSURE ON BRANDS AND AGENCIES TO COMPLY WITH THE COMPETITION ACT* Practical Law Canada has published a New Legal Update, which discusses the Competition Bureau’s new guidelines for influencer advertising. While the Bureau’s new guidelines largely reiterate previous guidance provided by the Bureau, its announcement also suggests increasing scrutiny on not only influencers that fail to comply with the Competition Act, but also brands and agencies. In this regard, the Bureau issued close to 100 letters to

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  • Steve Szentesi Law Corporation (Vancouver)

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Steve Szentesi, The Canadian Competition Bureau announces that agencies and brands involved in influencer marketing have to comply with the Competition Act , 19 December 2019, e-Competitions December 2019, Art. N° 92942

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