The EU Commission fines a clothing company for restricting retailers from online advertising and selling cross-border to consumers in other Member States (Guess)

On 17 December 2018, the EC announced its decision to fine the clothing and accessories company Guess EUR 39.821 million for restricting retailers from online advertising and selling cross-border to consumers in other Member States. By doing so the company was able to maintain artificially high retail prices. This practice is called geo-blocking and is in breach of Article 101 TFEU. Under EU competition rules, customers

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Authors

  • McDermott Will & Emery (Paris)
  • McDermott Will & Emery (Brussels)
  • McDermott Will & Emery (Brussels)

Quotation

Jacques Buhart, Mai Muto, Philip Bentley, The EU Commission fines a clothing company for restricting retailers from online advertising and selling cross-border to consumers in other Member States (Guess), 17 December 2018, e-Competitions December 2018, Art. N° 89396

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