The EU Commission fines a clothing brand and retailer for anticompetitive agreements to block cross-border sales (Guess)

Antitrust: Commission fines Guess €40 million for anticompetitive agreements to block cross-border sales* The European Commission today fined the clothing company Guess €39 821 000 for restricting retailers from online advertising and selling cross-border to consumers in other Member States ("geo-blocking"), in breach of EU competition rules. Commissioner Margrethe Vestager, in charge of competition policy, said: "Guess' distribution agreements tried to prevent EU consumers from shopping in other Member States by blocking retailers from advertising and selling cross-border. This allowed the company to maintain artificially high retail prices, in particular in Central and Eastern European countries. As a result, we have today sanctioned Guess for this behaviour. Our case complements

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European Commission, The EU Commission fines a clothing brand and retailer for anticompetitive agreements to block cross-border sales (Guess), 17 December 2018, e-Competitions Bulletin December 2018, Art. N° 88742

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