The EU Court of Justice prohibits selective distributors from selling luxury products on third-party online platforms (Coty Germany / Parfümerie Akzente)

On 6 December 2017, the Court of Justice of the European Union handed down its Judgment on the awaited Coty Germany v Akzente case. The case concerned whether a supplier of luxury cosmetics, operating a selective distribution system for its products, may validly prohibit its authorized retailers from selling the products in a discernible way through third-party platforms such as Amazon and eBay. The Court upheld Advocate General Wahl’s Opinion by acknowledging the validity of a ‘market place ban’ insofar as it aims to preserve the luxury image of the goods and provided certain additional conditions are met. Thanks to the Court’s judgment, suppliers of luxury goods may ensure that the prestigious image of their brands, as reflected in the brick-and-mortar shops of their distributors, can

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Anastasia Dritsa, Violeta Panagiotopoulou, The EU Court of Justice prohibits selective distributors from selling luxury products on third-party online platforms (Coty Germany / Parfümerie Akzente), 6 December 2017, e-Competitions December 2017, Art. N° 99522

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