The Frankfurt Higher Regional Court holds that manufacturers of branded goods are entitled to prohibit authorised retailers in selective distribution agreements from distributing their goods via third-party online platforms (Markenrucksäcke / Branded Backpacks)

I. The Facts The parties argue in a civil law proceeding whether a manufacturer could make the supply of goods to an authorised distributor in a selective distribution system subject to a contractual obligation not to resell goods via online sales platforms such as Amazon and advertise them via price comparison websites. The defendant is a leading manufacturer of branded sporting backpacks in Germany and supplies the claimant, a retailer for sporting goods, since August 2012. The latter distributes backpacks on its own online marketplace, third-party online sales platforms such as Amazon as well as in an own retail shop. Sales through Amazon accounted for about 70 % of the claimant’s whole online sales turnover in 2012 and over 80 % in 2013 respectively. The claimant uses price

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Authors

  • Hogan Lovells (Munich)
  • European University Viadrina Frankfurt (Oder)

Quotation

Christian Ritz, Mariya Serafimova, The Frankfurt Higher Regional Court holds that manufacturers of branded goods are entitled to prohibit authorised retailers in selective distribution agreements from distributing their goods via third-party online platforms (Markenrucksäcke / Branded Backpacks), 22 December 2015, e-Competitions Bulletin December 2015, Art. N° 77865

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