The EU Commission opens in-depth investigation into the proposed acquisition of a producer of wearable tech devices by a Big tech on the basis that it would entrench the latter’s market position in the online advertising market (Fitbit / Google)

At the beginning of August, the European Commission opened an in-depth investigation into the acquisition of Fitbit by Google. The transaction was notified to the Commission on 15 June 2020 and Google proposed commitments to address the Commission's preliminary concerns on 13 July 2020. However, the Commission was not convinced of the effectiveness of the creation of a ‘data silo’ as proposed by Google. Due to the stringent

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Pauline Van Sande, Anne Federle, The EU Commission opens in-depth investigation into the proposed acquisition of a producer of wearable tech devices by a Big tech on the basis that it would entrench the latter’s market position in the online advertising market (Fitbit / Google), 4 August 2020, e-Competitions August 2020, Art. N° 96755

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