The US FTC clears a social media merger (Facebook / Instagram)

What Mark Zuckerberg’s Emails Don’t Tell Us about the Instagram Acquisition* Recently-published emails from 2012 between Mark Zuckerberg and Facebook’s then-Chief Financial Officer David Ebersman, in which Zuckerberg lays out his rationale for buying Instagram, have prompted many to speculate that the deal may not have been cleared had antitrust agencies had had access to Facebook’s internal documents at the time. The issue is Zuckerberg’s description of Instagram as a nascent competitor and potential threat to Facebook: These businesses are nascent but the networks established, the brands are already meaningful, and if they grow to a large scale they could be very disruptive to us. Given that we think our own valuation is fairly aggressive and that we’re vulnerable in mobile, I’m

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Authors

  • International Center for Law & Economics (Portland)
  • International Center for Law & Economics (Portland)

Quotation

Dirk Auer, Samuel Bowman, The US FTC clears a social media merger (Facebook / Instagram), 22 August 2012, e-Competitions August 2012, Art. N° 96528

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