The French Competition Authority innovates merger control by analyzing the online and in-store sales of toys as a single market (Luderix International / Jellej Jouets)

Distribution of toys* The Autorité de la concurrence innovates by analyzing the online and in-store sales of toys as a single market. The Autorité de la concurrence clears the acquisition of joint control of Luderix International (Picwic) by Jellej Jouets (Toys'R'Us) and by the undivided ownership Mullein [1]. Parties to the transaction On 22 November 2018, the company Jellej Jouets (Toys'R'Us brand) notified the Autorité de la concurrence of its planned acquisition of joint control of the company Luderix International (PicWic brand) alongside the undivided ownership resulting from the estate of Mr. Stéphane Mulliez [2]. By decision of the Commercial Court of Evry of October 2018, Jellej Jouets,

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French Competition Authority, The French Competition Authority innovates merger control by analyzing the online and in-store sales of toys as a single market (Luderix International / Jellej Jouets), 17 April 2019, e-Competitions Bulletin April 2019, Art. N° 90234

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