The Turkish Competition Authority concludes that a price comparison system for advertisers does not violate competition law (Yurddaş)

Introduction The Turkish Competition Authority (“TCA”) has concluded its investigation against Diye Danışmanlık Eğitim ve Medya Hizmetleri Tic A.Ş.’s (“yurddaş + partners”) Media Barometer services. It is decided that Media Barometer, which is a media performance measurement service that includes a price comparison system for advertisers, does not violate the Law No. 4054 on the Protection of Competition (“Competition Law”) [1]. With one preliminary investigation and one full-fledged investigation by the TCA and several judicial reviews by the administrative courts, Media Barometer has been under either the TCA’s or judicial review since October 2014. During the process, the TCA has notified that it will initiate a full-fledged investigation against the companies purchasing Media Barometer (i.e.

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Bahadır Balkı, The Turkish Competition Authority concludes that a price comparison system for advertisers does not violate competition law (Yurddaş), 18 April 2018, e-Competitions Bulletin April 2018, Art. N° 87057

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