The Belgian College of Competition Prosecutors dismisses a complaint from a purchasing group of wholesalers in beverages against a large beer brewer for abusive discrimination between on-trade and off-trade market segments (Freedom/Inbev)

I. The parties The complaint was lodged by Freedom Belgium CBVA(hereinafter “Freedom”), a purchasing group of wholesalers in beverages on the Belgian market (on-trade). The defendant in this case is Inbev Belgium nv (hereinafter “Inbev”), a company mainly active in the production and sale of beer. Inbev is the largest brewery on the Belgian market and has a national network of wholesalers at its disposal. II. The facts For the sale of bottled beer, Inbev differentiates between on-trade and off-trade segments. On-trade refers to sales and home deliveries to the catering industry (restaurants and bars). The off-trade segment refers to sales by supermarkets and retailers. Inbev considers these segments as two different markets and therefore submits them to a differentiated approach,

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Norman Neyrinck, Stéphanie De Smedt, The Belgian College of Competition Prosecutors dismisses a complaint from a purchasing group of wholesalers in beverages against a large beer brewer for abusive discrimination between on-trade and off-trade market segments (Freedom/Inbev), 29 April 2011, e-Competitions April 2011, Art. N° 47335

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