As a Counsel in the international Competition & EU Law group here in Helsinki, Täivi advises clients in all areas of competition law as well as public procurement. She has over 15 years of experience in handling complex competition law matters. Advising clients in competition law requires much more than just knowing the relevant provisions, it also requires understanding how the markets operate and what the underlying reasons for regulating how companies can compete, are. Over the years, she has built-up significant experience in a variety of sectors including transport, construction, retail, gambling, agriculture, media and postal services, in addition to which she also has a Master’s degree in Economics of Competition Law. Before joining Bird & Bird, she worked with the Finnish Competition Authority for over ten years, which gives her in-depth understanding of the enforcement priorities of competition authorities as well as their working methods. Due to her background in public administration, she also assists international clients in regulatory reviews across sectors, e.g. in telecommunications, gambling and media markets. Building on her experience, her goal is to give clients tangible advice on competition law, be it from the likelihood for obtaining merger clearance for a given transaction to assessing different distribution strategies from competition law and economics perspectives. She is a member of the Finnish Bar Association, the Finnish Competition Law Association and the Finnish Public Procurement Association. She speaks Finnish, English, French and Swedish.