Bird & Bird (London)

Graeme Payne

Bird & Bird (London)
Lawyer (Partner)

I’m a partner in our international Commercial Group in London working primarily with retail & consumer focussed business on their domestic and international growth and expansion strategies. I lead our UK Retail & Consumer sector team and am co-head of our International Retail & Consumer group. As a commercial adviser to retail and consumer companies I regularly help our clients legal and commercial teams to coordinate both business to business and business to consumer relationships - often on a multi-jurisdictional basis. My team and I support a range of clients from entrepreneurs, early-stage ventures and SMEs to growing and established multinationals. As a specialist in UK and international franchising, distribution and supply chain arrangements, a large focus of my role is to help retail, leisure, food and beverage, hotels, hospitality, services and wellness businesses both integrate and manage their multi-channel growth strategies. This may include advising on an international growth strategy via franchising and or distribution, the integration of e-commerce and m-commerce into a traditional bricks and mortar business or helping to manage the shift from a business to business model to a business to business and business to consumer model. Where possible my team and I help companies drive efficiencies through the use of technology including automated document management systems. This is particularly attractive to companies with multi-national operations.

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