Freshfields Bruckhaus Deringer (London)

Giles Pratt

Freshfields Bruckhaus Deringer (London)
Lawyer (Partner)

Giles heads the intellectual property and technology group. He also leads our data practice in London, and co-heads the firm’s digitization initiatives including our Freshfields Digital platform. He is particularly active in the consumer, retail, technology, media, automotive and financial institutions sectors, and specialises in cross-border IP, data privacy and cyber security, commercial and e-commerce law. He regularly advises on transactions involving valuable brands, technology, content and data, particularly in the context of international M&A, IP/tech-heavy carve-outs and JVs, restructuring, financing, licensing and other complex commercial and IP agreements. He also advises on IP disputes and risk management, including multi-jurisdictional brand protection and copyright infringement, and IP and antitrust issues. Giles leads the London data practice, advising on the full range of legal issues relating to data, including IP protection and data privacy matters, particularly in the context of deals, crises, investigations, and new data uses and analytics including AI. He was named as one of top 40 under 40 for data law, is on the editorial board of Global Data Review, and is the editor and co-author of Global Data Review’s Insight Handbook 2020. He is also a member of the City of London Law Society Data Committee. Giles’ career has spanned Freshfields’ offices in London, New York and Paris, and he has worked in-house (on secondment) as IP counsel for a global consumer products brand. He speaks French and German as well as his native English.

Linked authors

Freshfields Bruckhaus Deringer (London)
Freshfields Bruckhaus Deringer (London)
Freshfields Bruckhaus Deringer (London)
Freshfields Bruckhaus Deringer (Washington)
Freshfields Bruckhaus Deringer (London)

Articles

31 Bulletin

Giles Pratt, Martin McElwee The EU Commission lists geo-blocking practices which may prevent online shoppers from purchasing goods or digital content based on their location

31

On 18 March 2016, the European Commission published its initial findings on ‘geo-blocking’ practices, which may prevent online shoppers from purchasing goods or digital content based on their location. The Commission’s figures suggest that geo-blocking is a widespread practice throughout the EU: (...)

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