Eugene Low

Eugene is a partner of the Hong Kong, China and Vietnam IP and TMT practices. Eugene also leads the Hong Kong office’s citizenship and diversity initiatives. Starting off as an IP litigator, Eugene has developed his practice to cover the full spectrum of contentious and advisory IP and TMT work in Hong Kong and China. The experience of seeing how things went wrong enables Eugene to spot risks early, prevent problems from happening and resolve them in a practical manner. Serving as an appointed domain name panelist and an accredited mediator also helps Eugene evaluate issues from an adjudicator’s perspective. As examples, Eugene has helped clients resolve disputes in all areas of IP including copyright, patents, trademarks and domain names, through litigation, negotiations and alternative dispute resolutions (e.g. arbitration and mediation). Eugene also advises and speaks extensively on data privacy, e-commerce, consumer protection and advertising laws – areas which are rapidly-changing in Asia. Again, Eugene covers his clients’ full needs, from screening the use of superlatives in online advertisements, to the handling of data/cybersecurity breaches and the defence of investigations by regulators. Given his diverse practice, Eugene has assisted clients from many industry sectors including technology, education, food & beverages, retail, hospitality, financial institutions, sports (e-sports), gaming and entertainment. Eugene features regularly in journals and seminars concerning intellectual property, data privacy, domain names and advertising laws. He is recognised as an outstanding practitioner by various publications including Chambers Asia Pacific, Client Choice, and IP Stars. Eugene speaks English, Mandarin and Cantonese.