Baker McKenzie (Taipei)

Sonya Hsu

Baker McKenzie (Taipei)

Sonya Hsu practices in the areas of litigation and arbitration, particularly in cross-border commercial disputes, as well as consumer protection, unfair competition and reorganization/insolvency. She is a graduate of the National Taipei University and Cornell University School of Law. Ms. Hsu is admitted to the Taipei Bar Association, Hsinchu Bar Association, Tainan Bar Association and Kaohsiung Bar Association.

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246 Bulletin

Fang-Yi Jen, Sonya Hsu The Taiwanese Competition Authority issues a fine for deceptive trade practices over the use of a competitor’s name in online ads (Easytravel / Agoda)


Companies are advised to review their online marketing strategies in light of the new decision and current Taiwan Fair Trade Commission ("TFTC") guidance. TFTC guidance on Article 25 of the Taiwan Fair Trade Law, which addresses deceptive or unfair conduct, states that using a competitor’s name (...)

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