Natasha co-heads Reed Smith’s Competition and European Law department in Paris, and is Managing Partner of the office. She is also a member of the Executive Committee, the firm’s global management body. Natasha specializes in issues relating to competition, distribution, and consumer law. Natasha notably assists global leaders in the e-commerce, pharmaceuticals, medical devices producers, chemicals and retail industries before the French and EU courts and authorities. Natasha’s areas of expertise include anti-competitive practices, abuse of market power, dawn raids, compensation of damages in anti-competitive practices (private enforcement). Natasha also has deep experience in merger control matters before the French Competition Authority and the European Commission. She has also developed particular knowledge in the regulatory, unfair trading rules (pratiques restrictives de concurrence) and consumer protection regulations. Natasha regularly advises clients on appeals countering decisions involving sanctions against alleged abuses of dominant position and anti-competitive behaviour, as well as on competition related investigations. Natasha’s unique litigation practice involves representation of clients in matters relating to termination of business relations and significant imbalance. Natasha regularly publishes articles and books, gives interviews and is often invited to speak at conferences in Paris, London, Brussels and the US. Natasha is also a lecturer in the European Business Law Master’s degree course at the Paris V University. Natasha has a British and a French background, she studied law in both the UK and France and has worked at law firms in New York, Paris, and London. She is a native English and French speaker, and also speaks German and Persian.
Interview conducted by Natasha Tardif and Marc Lévy, Partners, Reed Smith, Paris What are the factors that make people prefer distribution or direct sales? Is it necessary to go through a distribution network to reach enough customers? Direct-to-consumer" or "DTC" sales were not well (...)