Adrian Kuenzler is an Assistant Professor in the Faculty of Law, Zürich University, and an Affiliate Fellow at the Information Society Project, Yale Law School. His scholarship examines problems in antitrust, intellectual property and consumer law from an economic and comparative perspective and draws on insights from the behavioral sciences to document the law’s role in stimulating innovation and economic growth. He holds a Master’s and a Ph.D. degree from Zürich University as well as an LL.M. and a J.S.D. degree from Yale Law School. Adrian Kuenzler was a Visiting Professor at the University of Münster (2019) and at the Universidad de San Andrés, Buenos Aires (2018, 2019) and has held academic positions at the Max Planck Institute for Research on Collective Goods (2018), NYU’s Engelberg Center on Innovation Law and Policy (2016-2017), Yale Law School’s Information Society Project (2015-2016), Society in Science ETH Zürich (2011-2016), and the European University Institute (2010-2012). His most recent book Restoring Consumer Sovereignty - How Markets Manipulate Us and What the Law Can Do About It (Oxford University Press, 2017) describes the legal implications of the digital economy on individual decision-making so that legal policy can create environments in which consumers are both better informed, and find more meaning and satisfaction in what they buy.
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Consumers increasingly make decisions passively, through implicit or explicit product matching and personalized recommendations rather than through active search. This creates opportunities for big technology companies to misalign the preferences of consumers with the products actually sold. (...)
