Prior to joining the Simon School in 1997, Shaffer taught in the economics departments at Indiana University (Bloomington, Ind.) and the University of Michigan (Ann Arbor, Mich.). He has held an appointment at Princeton University’s Woodrow Wilson School, and he has been a visiting scholar in the marketing department at Northwestern University’s Kellogg School of Management. In addition to his teaching and research duties at the Simon School, Shaffer has an appointment in the School of Management at the University of East Anglia (Norwich, UK). He is also the founder of the Center for Pricing.
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Dual pricing in vertical agreements is the practice of charging the same distributor a higher price for products intended to be resold online than for products intended to be resold offline. In this article, we review and discuss the economics behind dual pricing. We argue that dual pricing (...)
