Mark Ballard

Rimm-Kaufman Group (Charlottesville, VA)
Director of Research

As Senior Director of Research, Mark is responsible for helping drive Merkle | RKG’s thought leadership through leading-edge articles, discussions and data analyses. His original research helps guide client service strategy, improve Merkle | RKG operations and keep Merkle | RKG at the forefront of the industry. Since joining Merkle | RKG in 2006, Mark has managed enterprise-level paid search programs for clients in the retail, finance, B2B and automotive sectors. He manages and writes for the popular Merkle | RKG Blog and heads the production of Merkle | RKG’s quarterly Digital Marketing Report, which covers PPC, SEO, Attribution, Social Media and more. Mark is a graduate of the University of Virginia with a degree in economics. His research is frequently cited in industry publications and he is regularly called upon to offer his perspective of industry trends.

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