Alex Potter

Freshfields Bruckhaus Deringer (London), Freshfields Bruckhaus Deringer (Brussels)
Lawyer (Partner)

Alex Potter is a partner in our antitrust, competition and trade group, specialising in EC and UK competition law. His practice includes merger control, state aid law and competition enforcement actions brought by regulators, and he has particular experience in the consumer goods, retail and defence industries. Alex’s experience includes: obtaining EC merger control clearance for CVC Capital Partners Group on the acquisition by CVC Funds of SLEC, the holding company of the Formula One Group; obtaining EC merger control and national security clearances in relation to General Dynamics’ attempted public bid for Alvis; obtaining UK merger control clearance for Vestas Wind Systems on its public bid for NEG Micon; advising the UK Department for Transport and London Underground on the London Underground PPP, including obtaining State Aid clearance from the European Commission and EC/UK merger control clearances.


Linked authors

King’s College (London)
Squire Patton Boggs (London)
AkzoNobel (Amsterdam)


34954 Bulletin

Alex Potter, Alison Jones The UK Office of Fair Trading accepts commitments offered by a free news paper alleviating its exclusive distribution rights in London underground and train stations (Associated Newspapers)


On 1st March 2006 the OFT adopted a decision accepting binding commitments offered by Associated Newspapers Limited (ANL). Accordingly, the OFT closed its file in respect of an investigation into an alleged breach by ANL of UK and EC competition rules through the conclusion of contracts (...)

Alex Potter, Alison Jones The UK Competition Appeal Tribunal issues a key judgement on margin squeeze and rebates in the pharmaceuticals sector (Healthcare at Home / Genzyme)


In Genzyme Limited v. OFT, 29 September 2005, the UK Competition Appeal Tribunal (the “CAT”) tackled the difficult question of how to bring an abusive margin squeeze to an end and to ensure it was not repeated. The background to the proceedings was that the OFT had issued a decision (Director (...)

Alex Potter, Alison Jones The UK OFT finds collective agreement between banks setting the multilateral interchange fee contrary to both EC and national competition provisions (MasterCard)


On 6 September the UK Office of Fair Trading issued a decision concluding that the collective agreement between members of MasterCard UK Members Forum setting a fallback multilateral interchange fee infringed Article 81 EC and Chapter I of the Competition Act 1998. The Decision only concerns (...)

Alex Potter, Helen Gornall The British Office of Fair Trading loses race to prohibit collective selling (The Racecourse Association & The British Horseracing Board)


Background In a recent case heard before the UK’s Competition Appeals Tribunal (the “CAT”), appeals were allowed to set aside an Office of Fair Trade (“OFT”) infringement decision of the Chapter I prohibition (the UK equivalent to Article 81(1) EC Treaty). The decision in The Racecourse Association (...)

Alex Potter, Alison Jones The UK OFT issues a draft opinion indicating that exclusive newspaper distribution arrangements granting absolute territorial protection are compatible with UK and EC competition law ("Distribution arrangements between newspaper and magazine publishers and wholesalers")


In order to ensure consistency with the EC regime, the UK system for notification of agreements under the Competition Act 1998 (the CA) was abolished on 1 May 2004. The OFT does not therefore accept notifications for decision or guidance under the Act. The OFT, however, continues to offer a (...)

Alex Potter, Diarmuid Ryan The UK Office of Fair Trading gives notice of intention to accept commitments to remedy competition concerns about a joint agreement on terms of supply under Art. 81 EC and UK Chapt. I Prohibition (TV Eye)


OFT, Notice under paragraph 2 of schedule 6a of the Competition Act 1998 of intention to accept binding commitments pursuant to section 31a (2) of the Act (TV Eye Limited), 2 March 2005 The UK Competition Act 1998 was amended, with effect as of 1 May 2004, to allow the OFT to accept binding (...)

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