The French Competition Authority fines € 6.9 M a football association and a rights for sports management agency for anticompetitive agreements on the market for audiovisual rights (FFF-Sportfive)

Following its 2001 and 2004 decisions to investigate competition in the field of management of professional football rights, the Autorité de la concurrence [1] imposed a fine of 6.9 million € on the Fédération Française du football (FFF), the French football association, and Sportfive for their anticompetitive collusion in the awarding of FFF's marketing rights. I. Facts Between 1985 and 2002, the FFF and Sportfive concluded several exclusive agreements regarding the transfer of FFF's marketing and broadcasting rights without organizing any competitive biding process. This situation has been criticized by the Cour des comptes, a national audit office, which strongly encouraged the FFF to organize a call for competition notice for the next renewal of the contracts. In 2001, the FFF finally

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Sandrine Behague, The French Competition Authority fines € 6.9 M a football association and a rights for sports management agency for anticompetitive agreements on the market for audiovisual rights (FFF-Sportfive), 30 September 2009, e-Competitions Bulletin Sport, Art. N° 31741

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