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Franchising: An overview of EU and national case law

Franchising is interesting from a competition law point of view because it involves co-ordination between independent undertakings on many aspects of strategic business behaviour, yet it is generally seen as pro-competitive. Franchising systems can have characteristics of different forms of distribution (with selective or exclusive elements) and typically adhere to the principle of uniformity (single business name, design, business methods, etc.) as a key driver for its success. Taking the example of McDonald's, this concept hardly needs any further clarification. Customers know exactly what to expect in a McDonald's restaurant, regardless of its location and the relevant business operator of that specific restaurant. In fact, the price that customers are willing to pay for a Big Mac

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Authors

  • De Brauw Blackstone Westbroeck (Amsterdam)
  • De Brauw Blackstone Westbroeck (Brussels)

Quotation

Jolling de Pree, Stephanie The, Franchising: An overview of EU and national case law, 25 August 2016, e-Competitions Bulletin Franchising, Art. N° 80770

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