The US DoJ closes its investigation and gives green light to $400 M acquisition in the advertising display industry (Google/Admeld)

DOJ closes investigation into Google’s acquisition of Admeld Inc.* On December 2, 2011 the DOJ announced its decision to close the investigation into Google’s acquisition of Admeld Inc. allowing Google to complete its $ 400 million merger. The DOJ’s investigation focused on the potential anticompetitive effects of the proposed transaction in the display advertising industry. This decision is significant for Google’s business because it allows it to strengthen its advertising branch, being the major source of Google’s revenue. To understand why the Google and Admeld merger was scrutinized by the DOJ in the first place, a short insight into Admeld’s business is needed. During the initial years of the

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Pola Karolczyk, The US DoJ closes its investigation and gives green light to $400 M acquisition in the advertising display industry (Google/Admeld), 2 December 2011, e-Competitions Bulletin US Mergers in IT, Art. N° 41520

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