The U.S. DOJ challenges the acquisition by the market leader of product ratings and reviews platforms of its alleged closest competitor (Bazaarvoice / PowerReviews)

On January 10, 2013, the U.S. Department of Justice sued Bazaarvoice, Inc. alleging that its acquisition of PowerReviews, Inc. in June 2012 violated Section 7 of the Clayton Act. The complaint alleges that Bazaarvoice was the market leader for product ratings and reviews platforms (PRR platforms) and that PowerReviews was its closest and only significant rival by a “wide margin” [1]. PRR platforms are used by retailers and manufacturers to collect and display customer ratings and reviews on their websites. DOJ seeks divestiture of assets sufficient to create a viable business to replace PowerReviews in the market. The lawsuit is notable for several reasons. First, it is yet another example of DOJ's willingness to expend resources to challenge transactions that are not reportable under

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Franklin M. Rubinstein, The U.S. DOJ challenges the acquisition by the market leader of product ratings and reviews platforms of its alleged closest competitor (Bazaarvoice / PowerReviews), 10 January 2013, e-Competitions Bulletin US Mergers in IT, Art. N° 52572

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