The EU Commission clears merger in the online advertising market applying for the first time the non horizontal merger guidelines (Google / DoubleClick)

"Google/DoubleClick: The first test for the Commission’s nonhorizontal merger guidelines"*I. Introduction The Google/DoubleClickmerger [1] generated considerable interest as it concerned the ubiquitous search engine that most Europeans use in their daily lives. From a competition policy perspective, the case raised a number of interesting issues and, in particular, it was the first major concentration for which the Commission had to assess non-horizontal effects following its adoption of the Non-Horizontal Merger Guidelines [2]. This case was notable in that it covered horizontal, vertical as well as conglomerate aspects. During the investigation, the Commission received a significant number of complaints and a wide range of different theories of harm were put forward by competitors

Access to this article is restricted to subscribers

Already Subscribed? Sign-in

Access to this article is restricted to subscribers.

Read one article for free

Sign-up to read this article for free and discover our services.

 

PDF Version

Authors

Quotation

Julia Brockhoff, Penelope Papandropoulos, Peter Eberl, Vera Pozzato, Carl-Christian Buhr, Bertrand Jehanno, The EU Commission clears merger in the online advertising market applying for the first time the non horizontal merger guidelines (Google / DoubleClick), 11 March 2008, e-Competitions Bulletin March 2008, Art. N° 35257

Visites 759

All issues

  • Latest News issue 
  • All News issues
  • Latest Special issue 
  • All Special issues