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Home  >  Competition Law  > Glossary of competition terms  > Intra-brand competition
Intra-brand competition
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Competition among distributors or retailers of the same branded product, be it on price or non-price terms. For example, a pair of Levi’s jeans may be sold at a lower price in a discount store as compared to a department store but often without the amenities in services that the latter provides.

See also: Inter-brand competition(s)

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